Management Experience in the Creative and Cultural Industries Essay

Management Experience in the Creative and Cultural Industries - Essay Example The first concept which is applied to setting up a new restaurant is based on the franchise requirements which are associated with IHoP. The building has to be free standing and should be an average of 5,000 feet, which seats 185 people. If it isn’t free standing, then it is required to be on an end – cap space, such as at the end of a shopping center. The site is also to be located in an area that has a minimum population of 25,000 and a maximum of 50,000 within a 3 mile population. The traffic which goes through the location should be 28,000 daily, which is specific to the area that the building is located in. It is also required to have a parking space for 50 – 80 people. The property terms are on a triple lease to own, which is based on a lease agreement which lasts from 20 – 30 years. The utility service requires gas at 2,000,000 BTUs, water at 2 inches and 55 pounds minimum flow pressure fire service. Electricity is required to be at 1,000 Amps and 1 20 / 208 2 phase 4 wire. The sewer should contain a 6 inch line minimum lateral (IHoP, 2010). The expectations with the franchise are followed by the establishment and main way in which the operations will work. The first aspect to this is safety. The safety for employees relates to keeping the place clean and free from slipping, spills, burns and other hazards while cooking or serving guests. To ensure this, safety standards will be required through both internal standards and federal regulations, such as continuously cleaning the floors and counter space as well as taking preventative measures while cooking (Almanza, 2004). The food safety will be added into this, specifically with the purchase, storage, handling, preparation, cooking, transport and service. Each of these stages has to meet specific regulations through a food management safety system. The purchase, storage and handling will be monitored by keeping the area clean and by

Eastern and Western Medicine Article Example | Topics and Well Written Essays - 500 words

Eastern and Western Medicine - Article Example Western medicine works with the concept of performing different diagnostic tests for detecting pathologies. On the other hand the eastern medicine practitioner would rather check the patient’s pulse, observe the patient’s tongue looking at its shape and color to reach to his conclusion. After finding out the cause and the pathology, the western medicine doctor would prescribe medicine or opt for surgery. The eastern medicine has an entirely different way. According to their view there is a substance known as ‘Qi’ which flows through special channels in the human body. Insertion of needles at these channels affects the flow. This method of inserting needles is used for altering the flow of Qi to organs of the body and different muscles and it is via this way that they treat ailments. This procedure is specifically known as acupuncture. The eastern medicine also uses naturally occurring herbs for its treatment purposes. If a patient is brought in an emergency after an accident eastern medicine is not much effective for him because the patient needs immediate treatment along with blood transfusion if he has had severe blood loss. Doing acupuncture on such a patient would not be a very good step. But for patients who suffer from depression, fatigue and frequent headaches, eastern medicine proves to be very helpful. The reason is that it works more effectively and quickly in such cases whereas western medicine in these cases would delay the process and they have side effects as well. Thus recurrent headaches and other such diseases which require continuous medications should be treated with acupuncture in order to avoid the side effects of the drugs. Athletes also take the benefit of eastern medicine because of its quick response in treating muscle aches by using acupuncture. Chemotherapy for cancer along with acupuncture also is effective to reduce the side effects of the processes. Certain diseases  which have been signified as idiopat hic that is without any underlying reason such as fatigue syndrome can also be treated with acupuncture. But for acute conditions such as acute appendicitis surgery hence western medicine is the only option.

Relationship Between Macbeth And Lady Macbeth Philosophy Essay

Relationship Between Macbeth And Lady Macbeth Philosophy Essay Shakespeare, the Einstein of his time has changed the intrepid minds of many influential people in the Elizabethan era which includes King Edward I. In his greatest play, Macbeth, has showed us that foul is fair and foul is fair in the relationship between Macbeth and Lady Macbeth; revealing the dominant role of women over men. Lady Macbeth achieves great dominance over Macbeths will by shattering his manhood. She conveys that his doubts on the assassination signify his lack of ambition and valour of being a man. She mentions that a real man should not only have boldness to create a tight situation, but should also implement his honourable word. Lady Macbeth then strategically gives the most horrendous example about the smashing of the skull of the baby, which further criticises Macbeths scared attitude which contrast to the majority of women. This provokes Macbeth to act in accordance to his male honour. Shakespeare shows how Lady Macbeth shows her true self as she says in the play Had he not so closely resembled my father, I would have done it. This triple meaning is clearly shown. The first meaning if you look at it literally, it is trying to convey that he looked very similar to her dad which shows full commitment and trust to her parents. This showed how inside of her there is a lot of undivided love to her parents which has disable and caned her, much like any another child would do. However, it may be that because her parents gave birth to her, she is grateful for that and does not want to kill them As Macbeth has been called noble, he would surely give the same respect to Lady Macbeths parents as Macbeth would to his parents and would never think about scratching his parents, let alone kill them. This shows how Lady Macbeth has slowly and careful invaded into Macbeths mind and brainwashed him so much that he does not truly denied the thought of killing King Duncan. This also s hows that Macbeth has not given her anything and so ultimately the relationship is futile and her love is false. The second meaning would be the biblical imagery of God as Lady Macbeth said he which shows that Lady Macbeth thoughts are that the more powerful you are, the more godlike you are. She could not kill God as she did not have enough power. She wanted the lust for power and although she has committed sinful acts like killed a child, she is not in the level where God is and so could not kill him. As Macbeth has been given the title of Thane of Glamis and Thane of Cawdor, she believes that he has power. In spite of this, Lady Macbeth want more and more power and so forces Macbeth to kill King Duncan so that as his equal half in the relationship between Macbeth and Lady Macbeth, in the eyes of the pubic, would ultimately receive more power. This strongly shows how the relationship is not a relationship but is simply a ventriloquist and a puppet, where the ventriloquist is Lady Macbeth where she is manipulating the puppet which is Macbeth so that she can receive the laughter and money, which is very similar to power and greed. The third and most important, is the power of greed that she has truly desired. She single-handedly heavily persuaded Macbeth to kill King Duncan. The perception that Lady Macbeth put forward is very strong as she said I would have done it. This showed that she put it about as an excuse rather than to show a weakness; showing how she did not want to look weak in front of Macbeth which would convey to the audience that in the relationship she wants to be equal or even higher than Macbeth. This competition between each other shows how it is a mere game rather than a relationship made by God as Lady Macbeth is not being serious about it. Shakespeare shows how powerful reverse psychology may cause havoc in a relationship. When Lady Macbeth said When you durst do it, then you were a man she shows how cunningly and deceitfully she is trying to motivate him to do what he was previously going to do. When she says then you were a man, it shows before when he was going to kill King Duncan, he was a man, but now as he has refused he has become much less than a man, a lady who has no place in society. Macbeth who has reached the pinnacle of his courier after many countless, hardworking years and now has been called less than a man even though Kings Duncan addressed Macbeth as noble and also gave him the highest achievement that any man could have: Thane of Glamis and Thane of Cawdor. This shows how demandingly she says a lot of Cruel words which hurts Macbeth but also at the same time using reverse psychology to show to Lady Macbeth that Macbeth can do relentless acts and so is a man. This showed that the relationship is main ly one sided to Lady Macbeth and has used strategic planning to command Macbeth into killing King Duncan. This shows that she understands Macbeth as she knew that Macbeth would question the killing. This shows that in the relationship, Macbeth has true love for her as he had told her his most dire secrets. However, it shows that instead of helping Macbeth out of a dreadful situation, she is using it to her advantage which also explicitly shows than she in manipulating Macbeth. Shakespeare shows how the depiction of extreme acts shows a downfall of a relationship. Dashs the brains out, had I so sworn as you have done to this. This shows how as a woman who has small place in society would uphold her promise even when it is as tragic as killing a baby in a gruesome way, but a man who is respected thoroughly in society would go against his promise. It shows how Lady Macbeth has immense power to crack open the skill and dash the brain out. As child mortality was high, the baby would be considered to be a present of God. The word dash suggest how without a doubt she would do it quickly for her solemn oath and she does not care that she will have to face the wrath of God and also be massively looked down upon in society. This shows how loyal she is and will keep her promise unlike Macbeth. Lady Macbeth is seen as unusual as she admits the situations she had been. This unusual statement contracts the belief that a womens desire is to protect a child and this shows that she is different from the other woman who live their whole life to protect and care for their children. This shows how she has been hiding things from Macbeth and this shows how the relationship from the start of the play sets a countdown to get worse and even worse. The old saying which is behind every successful man stands a strong woman. Surprisingly, it is very true; in his quest for supreme power, he is thoroughly led by his wife. Lady Macbeth strengths his determination and motivate him to commit this sinful murder. This manipulation of Macbeth is clearly shown throughout the play and shows easily how Macbeth fell into the trap of Lady Macbeth of greed and power. Shakespeare is being portrayed as misogynistic to perhaps warn the world that this may happen in the future. This shows how the relationship between Macbeth and Lady Macbeth is like the inside of an onion. It is definitely seen that Macbeth is not hiding anything about himself and has also given his most vital secrets to Lady Macbeth. However, Lady Macbeth is hiding numerous amount of things; one being of dashing the brains out of a baby. Sadly, as you peel each layer, the audience weeps for Lady Macbeth for her greediness and devil like thoughts. With this analysis it is fully seen that Lady Macbeth is manipulating/controlling Macbeth as if he was a ragdoll puppet and also shows that the relationship relies heavily on her thoughts and Macbeth acts upon them mindlessly and cowardly.

The Case Against Standardized Tests Essay -- Standardized Testing Essa

Standardized testing assesses students, teachers, and the school itself, which puts a great deal of pressure on the students. High scores show that the school is effective in teaching students, while low test scores make teachers and schools look as though they are not teaching the students properly. This is not always the case. There are teachers who do teach students what they need to know to pass the test, but their students are still unprepared. Although teachers try to improve instruction, student performance is still variable to other factors that the school cannot control. Standardized tests cover certain material, which gives teachers something specific to teach. This is helpful, in that it allows teachers to know exactly what to teach. It also sets up a goal for the teachers, which is to get the students to pass. However, this process leaves something to be desired. Because the test is so important to the future of the students, teachers, and school, helping students to pass test becomes the most important part of their schooling. This restricts the educators from teaching students about things that are more important. College is usually next step for students after high school so it would seem logical that high school prepares them for college, but teachers are so busy preparing students for the test that they are not preparing them for the future. Consequently, students arrive at college ill-prepared, with shallow educations (Gitlin). For some students, the time they have in the classroom is not enough for them to grasp the topic. While teachers usually offer a period for students to see them for extra help, some students do not have time for this. Most students have commitments outside of the classroom, such as m... ... the student’s full knowledge of the subject. Many standardized test leave out material that students spent months learning, making the time they spent on this material a total waste (Worthen). Works Cited Evans, Donia. "The Case Against Standardized Tests." The Meridian Star. 24 Nov. 2013. The Meridian Star. 01 Dec. 2013 . Gitlin, Todd. â€Å"TheLiberal Arts in an Age of Info-Glut.† The Language of Composition: Reading, Writing, and Rhetoric. Ed. Shea, Renee H., Lawrence Scanlonn, and Robin Dissin Aufses. Boston: Bedford, 2008. 155-157. Print. Worthen, Blaine R., and Vicki Spandel. "Putting the Standardized Testing Debate in Perspective." Educational Leadership Feb. 1991: 65-69. ASCD. 1 Dec. 2013 .

Civil Disobedience Definition

The extremely simplified definition of civil disobedience given by Webster†s Dictionary is â€Å"nonviolent opposition to a law through refusal to comply with it, on grounds of conscience. † Thoreau in â€Å"Civil Disobedience† and Martin Luther King in â€Å"Letter from Birmingham Jail† both argue that laws thought of as unjust in one†s mind should not be adhered to. In Herman Melville†s â€Å"Bartleby,† a man named Bartleby is thought of by many to be practicing civil disobedience. His actions are nonviolent, and he refuses to comply with anything his boss says. But his behavior has nothing to do with morals. Bartleby is merely a lonely guy who does not wish to work and has nothing to do with civil disobedience. Thoreau says that if injustice â€Å"is of such a nature that it requires you to be the agent of injustice to another, then I say break the law† (Jacobus 134). He is personally giving permission for an individual to ignore anything he or she finds morally unacceptable. However, in â€Å"Bartleby,† Bartleby†s boss places no unjust laws and assigns no unjust work. He simply asks Bartleby to do easy tasks such as, â€Å"when those papers are all copied, I will compare them with you†, or, â€Å"just step around the Post Office, won†t you? And see if there is anything for me† (Melville 116). The boss, who is also the narrator, never requests Bartleby to perform any difficult chores. Martin Luther King, Jr. â€Å"s interpretation of an unjust law is, â€Å"a code that a numerical or power majority group compels a minority group to obey but does not make binding on itself† (Jacobus 159). The injustice described here by King also does not match the characterization of Bartleby†s boss. Bartleby needs no civil disobedience since nothing could be considered unjust in the boss†s management. Even if an unjust act were placed against Bartleby, he would not have had any cares about the injustice. He was a man who needed a place to live and chose to be a law-copyist. He has no desire to do any work and no desire to interact with other humans. Anytime an order was given, the same response would reply from Bartleby†s mouth: â€Å"I would prefer not to† (Melville). Bartleby did not weigh the issues of morality and immorality in his assignments. He just does not want to deal with others. When asked to look over some work with Turkey and Nipping, he refuses. His boss offers him a home, and he refuses this as well. The ending footnote to â€Å"Bartleby† states that Bartleby†s previous profession was a subordinate clerk in the Dead Letters Office in Washington. The dead letters he handled had no association to any living person. Bartleby was accustomed to working at a place where dealing with man is unnecessary. As Thoreau says, â€Å"Dead letters! Does it not sound like dead men? † (Melville 140). Bartleby has no connection with civil disobedience. King and Thoreau†s ideas of what civil disobedience is do not match up with the actions of Bartleby. Bartleby was not trying to make a statement against unjust laws by not abiding by them. He was just a loner. All his refusals to do what was ordered stemmed from his need to be separated from humanity. Bartleby only wanted to live by himself with nothing but his own thoughts to deal with.

Advertising and Stereotype Essay

Introduction: Good morning Ms McCurdy and class, everyday, from watching TV program to reading magazines, we are amazed with a big range of advertisements. Businesses spend heaps of money on creating advertisements to promote their products. Promoters not only create the advertise technique, symbolic and written codes but also stereotypes, which are commonly used. Stereotype is everywhere and usually majority focuses on woman. In ancient world, they usually stereotype woman as the person always stands behind men’s back but nowadays, woman often said to become stronger and successful. I have chosen an ad, which advertises for Maybelline lipstick products. The ad is a typically example to analyse about the stereotypical strong, successful and beautiful woman. Brief analysis symbolic aspects: The ad is made up of two parts, the left hand side and the right hand side. On the left hand side is a female model with a big brown pair of glasses, who is using Maybelline lipstick. And on the right hand side is the feature of the actual products and some of its introduction. As you may notice the setting, the ad is not divided into 2 equal halves but 1/3 and 2/3. When drawing or designing, designers usually avoid dividing their graphic because it will make the picture balanced and there is no focus point. If the designer makes the picture of model and the products equals, the readers would not pay attention on neither left hand side nor right hand side. Further more, we, readers usually tend to look at a subject from left to right. That’s why the designer arranges the model on the left and products on the right. So that when we look at the ad, we will eventually espy on the model’s lips with shiny colour and after that, a question immediately jumps into our heads is why her lips look so attractive. The answer will be revealed when we see the liquid glossy lip colour on the right hand side. This technique is called â€Å"transfer†, which is an idea that suggests us the positive qualities. As well as that, we might see that the model is wearing glasses. She must want to be fashionable but she wears light make up. Why.. She must put on mass of make up to be more attractive. The reason is because the producers want us to pay attention on her lips and the eyes are said to be the windows to soul. Therefore, they will attract more attention than the lips do, they should cover the eyes, so that we will focus on her dazzle lips. On the right bottom corner is the product in which the promoter is trying to persuade their customers to buy. Placing it beyond the pink bubble, it denotes that Maybelline lip colour is magical and there are many different colours. Colour is also an â€Å"ingredient† of a catchy advertisement. It is one of the major strategies in drawing the target audience’s eyes towards the design space, and then appealing their emotions to buy their products. Brown is a warm neutral colour. It presents for steadfastness, simplicity, friendliness, dependability and health. They choose brown as the main colour to match with the colour of products and model natural skin. Every feature such as glasses cloth and model make up all match with the brown background. Brown is believed to connote a kind, strong and determined woman. Technical Aspects: The ad applied low camera angle since they try to stereotype a powerful and successful woman. Additionally, her posture and gesture also affect the success of the ad. If the model is smiling brightly, it will reflect that the product make you look cute rather than sexy. If the model’s face is on eye-level, the ad has nothing mysterious or seductive. Words: Moreover, language is also a significant point that contributes into a good ad. On the top right hand side of the ad, there is a sentence that written in white capital letter said: â€Å"At the click of a wand! Concentrated shine perfectly defined fall under its spell† They use metaphor in this sentence. The lipstick is said to be a magic wand that when you click it, the shiny liquid from it will fall on your lips like you make a spell on it. I think Maybelline has an impressive slogan. It is â€Å"maybe she’s born with it. Maybe it’s Maybelline†. Really? Can you be born with a brown shiny dazzle lips? Can you be born with mass of make up, that call Maybelline. No, you cant, the producer uses another pun here, where it uses hyperbole to say that woman need cosmetic to fulfill and maintain their beauty. Stereotypes have been used: This advertisement stereotype a feisty woman, who still look beautiful even she wears plain make up. However, she still needs to wear lipstick to maintain her exquisiteness. The stereotype in this ad is appropriate for woman, who is in age of 25 – 30 because they usually be said as grow-up woman, they experience the life and become stronger but they are still woman indeed, still want to take care of their beauty along with the time is gone. Effectiveness of the advertisement and the sale pitch: The question that advertisement create towards target audiences is should they buy this products or not? What are their advantages if they purchase it? The promoter saying that if you buy the products, you will be noticeable in the crowd without being called a â€Å"plastic doll† with expensive cloth and â€Å"heavy† make up on your face that hide your true person. I believe that this Maybelline’s lip colours advertisement is very effective in numerous ways, like hiring an international model, Deepika Padukone, to be the ‘perfect woman’ in the design space. She is glamorous with her natural brown skin. This is a good ad, which stereotype another view-point of people towards female, where female is no longer weak and depend on male but determine and successful. Conclusion: In conclusion, not all females are seductive and a subservient object for men but I believe that everyone has their feisty heart and the beauty inside them. Stereotypes are assumption; they are not 100 % true. So don’t let it make you feel bad or not good enough compare to other people.